Astellas Pharma's marketing analytics data lake
November 9, 2019
Launched in late 2015, Astellas's enterprise data lake project is taking the company on a data governance journey. Kishore Papineni offers an overview of the project, providing insights into some of the business pain points and key drivers, how it has led to organizational change, and the best practices associated with Astellas's new data governance process.