Astellas Pharma's marketing analytics data lake

Launched in late 2015, Astellas's enterprise data lake project is taking the company on a data governance journey. Kishore Papineni offers an overview of the project, providing insights into some of the business pain points and key drivers, how it has led to organizational change, and the best practices associated with Astellas's new data governance process.

IT and analytic teams often struggle to access quality data in a timely and efficient manner, as data is often locked inside traditional data warehousing platforms. Kishore Papineni shares his experience migrating Astellas’s analytic data from a data warehouse appliance to a hosted Hadoop data lake. This new data lake gives 60 analysts in Astellas’s marketing analyst team secure, self-serve access to an expanded data universe of over 50 terabytes of pharmaceutical, clinical, and real-world data. The solution has allowed the team to complete 30 times more analysis projects and is attracting an expanding group of other Astellas business groups, including drug development and discovery, who want to use the lake to manage data and drive analytics. Based on the success of the platform, Astellas plans to replicate this capability globally. Topics include: This session is sponsored by Podium Data.