November 7, 2019

204 words 1 min read

Data monetization: A telecommunications use case

Data monetization: A telecommunications use case

Dirk Jungnickel explains how Dubai-based telco leader du leverages big data to create smart cities and enable location-based data monetization, covering business objectives and outcomes and addressing technical and analytical challenges.

Talk Title Data monetization: A telecommunications use case
Speakers Dirk Jungnickel (Emirates Integrated Telecommunications Company (du))
Conference Strata + Hadoop World
Conf Tag Big Data Expo
Location San Jose, California
Date March 14-16, 2017
URL Talk Page
Slides Talk Slides
Video

Telco operators have worked with big data even before it had a name. By making data work for them, they have improved quality of service and customer satisfaction and have been some of the first companies to truly monetize their data. Leveraging massive amounts of data has been a technical and architectural challenge. Most telco operators have adopted data lakes as cost-effective, highly scalable architectures for collecting and processing massive volumes of data and data types. Emirates Integrated Telecommunications Company (du), one of the UAE’s largest telecommunications companies, is addressing this issue with a game-changing modern data lake architecture. Dirk Jungnickel explains how Dubai-based telco leader du leverages big data to create smart cities and enable location-based data monetization, covering business objectives and outcomes and addressing technical and analytical challenges. Topics include:

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