Enabling a true omnichannel ecosystem using adaptable backend platforms
December 26, 2019
Every retailer is grappling with the challenge of creating a seamless omnichannel presence. While most understand that omnichannel is a necessity, its extremely difficult to build the proper architecture to gather, exchange, and draw insights from raw data. Kyu Cho and Sajid Mohamedy share the five elements that retailers must put in place to ensure a seamless ecommerce presence.