Design is a process, not an event
If creating great design were easy, everyone would do it. The reality is that successful design takes an incredible commitment across an organization. So how do you embed great design practice in your culture? Robert Brunner, founder and partner at renowned design studio Ammunition, shares his experience creating meaningful products and services for Fortune 500 companies and startups alike.
| Talk Title | Design is a process, not an event |
| Speakers | Robert Brunner (Ammunition) |
| Conference | O’Reilly Design Conference |
| Conf Tag | Design the Future |
| Location | San Francisco, California |
| Date | January 20-22, 2016 |
| URL | Talk Page |
| Slides | |
| Video | |
If creating great design were easy, everyone would do it. The reality is that successful design takes an incredible commitment across an organization. The goal of developing good design needs to be embedded in everything the organization does, and accomplishing it is not just the job of the designer. It needs to be everybody’s job across the experience supply chain and requires vision, diligence, and discipline. So how do you embed great design practice in your culture? Robert Brunner, founder and partner at renowned design studio Ammunition, shares his experience creating meaningful products and services for Fortune 500 companies and startups alike.
