The personalization spectrum
![The personalization spectrum](/2016/images/all/oreilly_hud65600b59d1e38fc68bc705db1cca132_23814_900x500_fit_q75_box.jpg)
How are users meant to interpret the influence of big data and personalization in their targeted experiences? What signals do we have to show us how our data is used, how it improves or constrains our experience? Sara Watson explains that in order to develop normative opinions to shape policy and practice, users need means to guide their experiencethe personalization spectrum.
Talk Title | The personalization spectrum |
Speakers | |
Conference | Strata + Hadoop World |
Conf Tag | Make Data Work |
Location | New York, New York |
Date | September 27-29, 2016 |
URL | Talk Page |
Slides | Talk Slides |
Video | |
How are users meant to interpret the influence of big data and personalization in their targeted experiences? What signals show how your data is used and how it improves or constrains your experience? To what degree is this experience based on coarse demographics or the entire data profile of your browsing history? Sara Watson explains that in order to develop normative opinions to shape policy and practice, users need means to guide their experience—the personalization spectrum. Topics include: