Prophecies and predictive models: How a 3D approach to data transforms your business
The famous Oracle at Delphi had a secret: Its prophecies were interpreted by Temple Guides, using a very early version of ethnographic research. With todays near-blind faith in the predictive power of Big Data, its time to take a lesson from the Ancient Greeks.
| Talk Title | Prophecies and predictive models: How a 3D approach to data transforms your business |
| Speakers | Tricia Wang (Constellate Data ) |
| Conference | Strata + Hadoop World |
| Conf Tag | Making Data Work |
| Location | London, United Kingdom |
| Date | June 1-3, 2016 |
| URL | Talk Page |
| Slides | |
| Video | Talk Video |
The famous Oracle at Delphi had a secret: Its prophecies were interpreted by Temple Guides, using a very early version of ethnographic research. With today’s near-blind faith in the predictive power of Big Data, it’s time to take a lesson from the Ancient Greeks. Wang explores how “Thick Data” gathered through qualitative methods can enrich and complicate quant for a three-dimensional approach to data, with real-world lessons from Nokia and Netflix.
