Impact and influence through typography

Typography pervades most facets of our modern lives. We can learn a lot from typography's rich, colorful history as well as from the modern trends that affect every aspect of the design and development of digital products. Jonathan Beebe demonstrates the most effective uses of typography to influence users and explores the current set of problems designers must grapple with.

Typography pervades most facets of our modern lives. We can learn a lot from typography’s rich, colorful history as well as from the modern trends that effect every aspect of the design and development of digital products. Typography extends far beyond fonts and page layout. History, science, and information architecture offer a bounty of knowledge from which we can create compelling products that have tremendous impact and influence with our customers and users. Jonathan Beebe demonstrates the most effective uses of typography to influence users and explores the current set of problems designers must grapple with. Jonathan covers the history of typography to explain what we can learn from ancient typographers, including what they can teach us about current typographic problems, and outlines the transition to the modern digital typography of our mobile, multidevice age. Along the way, he discusses the science of typography, illustrating early attempts at studying and quantifying typography and the evolution of the typeface. By the end of the presentation, you’ll understand how to apply these findings most effectively to your own work.