Protecting Brand Trust with Nanotechnology and Blockchain Smart Contracts
It takes a significant investment to establish consumer trust in a global product brand, but an even greater one to protect it from the criminal activities of counterfeiters. Recent industry statistic …
| Talk Title | Protecting Brand Trust with Nanotechnology and Blockchain Smart Contracts |
| Speakers | Pete Harris (VP, Blockchain Initiatives, Quantum Materials Corp.), Dan O’Prey (CMO, Digital Asset) |
| Conference | Hyperledger Global Forum |
| Conf Tag | |
| Location | Phoenix, AZ, USA |
| Date | Mar 2- 6, 2020 |
| URL | Talk Page |
| Slides | Talk Slides |
| Video | |
It takes a significant investment to establish consumer trust in a global product brand, but an even greater one to protect it from the criminal activities of counterfeiters. Recent industry statistics suggest that the counterfeit marketplace is now a $1.8 Trillion endeavor spanning the entire globe.In this talk, we will provide an overview of how the combination of cutting edge nanomaterials called quantum dots can be combined with blockchain and smart contracts to underpin the manufacture of provably authentic products and then track their supply chain provenance to retail point of sale.We’ll then present a real-life anti-counterfeit response highlighting the unique integration of Quantum Material Corp’s configurable QDX Dots with DAML business logic running on a Hyperledger Sawtooth platform.
