Data science and the business of Major League Baseball
February 16, 2020
Using SAS, Python, and AWS SageMaker, Major League Baseball's (MLB's) data science team outlines how it predicts ticket purchasers likelihood to purchase again, evaluates prospective season schedules, estimates customer lifetime value, optimizes promotion schedules, quantifies the strength of fan avidity, and monitors the health of monthly subscriptions to its game-streaming service.