Audience projection of target consumers over multiple domains: A NER and Bayesian approach
February 21, 2020
AI-powered market research is performed by indirect approaches based on sparse and implicit consumer feedback (e.g., social network interactions, web browsing, or online purchases). These approaches are more scalable, authentic, and suitable for real-time consumer insights. Gianmario Spacagna proposes a novel algorithm of audience projection able to provide consumer insights over multiple domains.