Upgrading Your Users: How We Get Better at Developer Relations
We understand the value of building communities, experiences, and documentation. Not surprisingly, Developer Relations is seeing an incredible stage of growth and excitement. There are a wealth of new …
| Talk Title | Upgrading Your Users: How We Get Better at Developer Relations |
| Speakers | George Miranda (Community Advocate, PagerDuty) |
| Conference | Open Source Summit + ELC Europe |
| Conf Tag | |
| Location | Lyon, France |
| Date | Oct 27-Nov 1, 2019 |
| URL | Talk Page |
| Slides | Talk Slides |
| Video | |
We understand the value of building communities, experiences, and documentation. Not surprisingly, Developer Relations is seeing an incredible stage of growth and excitement. There are a wealth of new strategies and new techniques for building a following and influence. But in this age of influencer marketing, what lessons can we learn from the not-so-distant past?In this talk, I will introduce you to Kathy Sierra and her “Kick Ass” method for building the most inspired and loyal users that will advocate on your behalf. You’ll understand why community and developer relations teams are uniquely situated in a place where they can add tremendous value to both their users and their company by being crystal clear on why and how you don’t just upgrade your product, but upgrade your users.