The attribution problem
Attribution of media spend is a common problem shared by people in many different roles and industries. Many of the solutions that are simplest and easiest to implement don't drive the right behavior. Tushar Mukherjee shares practical lessons learned developing and applying multivariate attribution models at Lenovo.
| Talk Title | The attribution problem |
| Speakers | Tusharadri Mukherjee (Lenovo) |
| Conference | Strata Data Conference |
| Conf Tag | Make Data Work |
| Location | New York, New York |
| Date | September 24-26, 2019 |
| URL | Talk Page |
| Slides | Talk Slides |
| Video | |
Attribution of media spend is a common problem shared by people in many different roles and industries. Many of the solutions that are simplest and easiest to implement don’t drive the right behavior. Tushar Mukherjee shares practical lessons learned developing and applying multivariate attribution models at Lenovo. Topics include: