How retailers can leverage data to stay competitive in an ever-changing digital landscape (sponsored by Data Reply)

Retailers are facing a daunting challenge: remaining competitive in an ever-changing landscape that is becoming increasingly digitalwhich requires them to overcome rifts in internal systems and seamlessly leverage their data to generate business value. Luca Piccolo and Michele Miraglia outline Data Reply's approach, distilled while supporting retailers in successfully tackling these challenges.

Nowadays, retailers are facing a daunting challenge: remaining competitive in an ever-changing landscape that is becoming increasingly digital—a challenge that requires them to overcome rifts in internal systems and seamlessly leverage their data to generate business value. Luca Piccolo and Michele Miraglia outline Data Reply’s approach, distilled while supporting retailers in successfully tackling these challenges. Luca and Michele draw on their experience working with multiple retailers whose complex, departmentalized company structures—and the multiple silos of data that come with them—hinder any attempt to obtain a unified view of relevant entities, such as customers or products, across an organization and to seamlessly exploit this unified view to draw valuable insights. Join in to learn how Data Reply supports its partners in designing and implementing technological platforms that can overcome these limitations and then helping them identify relevant value cases and implement them on their data platforms. This session is sponsored by Data Reply.