From isolated to connected: The metamorphosis of Revibe

Its no surprise that Revibe needed to learn how to evolve to satiate the current data hungry market. It launched its first hardware-only device in 2015 and quickly learned that to stay alive, the company needed to get its hands into data. Gwen Campbell discusses Revibe's metamorphosis from a hardware company to a data company and shares lessons learned along the way.

Revibe launched its first hardware-only device in 2015. While studies proved its vibration reminder wristband worked to increase on-task behavior, the company quickly realized that the device was missing something pivotal: data. The big data boom has impacted all industries, and companies, including Revibe, are scrambling to keep up with the exponentially paced evolution. Gwen Campbell discusses Revibe’s metamorphosis from manufacturing a simple hardware device to launching a connected wristband that captures over 600,000 data points per user per day and provides state-of-the-art analytics and insights using machine learning. This data-based culture spread horizontally across the organization, impacting the operation of all departments. Follow along on Revibe’s journey to becoming a data company through analyzing market need, driving innovation, maximizing new opportunities, creating valuable data, and upgrading to a data-based company culture. The company learned the hard way, so you don’t have to.