Evaluate deep Q-learning for sequential targeted marketing with 10-fold cross-validation
January 13, 2020
Jian Wu discusses an end-to-end engineering project to train and evaluate deep Q-learning models for targeting sequential marketing campaigns using the 10-fold cross-validation method. Jian also explains how to evaluate trained DQN models with neural network-based baseline models and shows that trained deep Q-learning models generally produce better-optimized long-term rewards.