A/B testing at scale: Accelerating software innovation
December 1, 2019
Controlled experiments such as A/B tests have revolutionized the way software is being developed, allowing real users to objectively evaluate new ideas. Ronny Kohavi, Alex Deng, Somit Gupta, and Paul Raff lead an introduction to A/B testing and share lessons learned from one of the largest A/B testing platforms on the planet, running at Microsoft, which executes over 10K experiments a year.