What is the relationship between social influence and the NBA?
Noah Gift uses data science and machine learning to explore NBA team valuation and attendance as well as individual player performance. Questions include: What drives the valuation of teams (attendance, the local real estate market, etc.)? Does winning bring more fans to games? Does salary correlate with social media performance?
| Talk Title | What is the relationship between social influence and the NBA? |
| Speakers | Noah Gift (UC Davis) |
| Conference | Strata Data Conference |
| Conf Tag | Big Data Expo |
| Location | San Jose, California |
| Date | March 6-8, 2018 |
| URL | Talk Page |
| Slides | Talk Slides |
| Video | |
As the first technical employee and CTO of Sqor Sports, Noah Gift discovers how social media influences the NBA and vice versa. As a result, Sqor Sports has been able to grow to millions of monthly active users by leveraging influencers that were found by machine learning algorithms. Noah shares his research and lessons learned on how social media and the NBA intersect and explains how Sqor Sports uses data science and machine learning to determine NBA team valuation and attendance as well as individual player performance. You’ll learn how to recreate this research, working with a set of shared Juypter notebooks. Topics include: For more information, check out “Social power, influence, and performance in the NBA: Part 1” and “Part 2” from IBM developerWorks.
