Unintended consequences

Kim Crayton explains how to reduce exclusionary practices in your organizations and communities.

“You cannot manage what you cannot measure.”—Bill Hewlett Building a successful business requires more than just understanding customer discovery, go-to-market strategies, legal issues, and raising capital. Successful businesses are built on foundations that enable leaders to turn information into knowledge in order to scale, evolve, and recover. This foundation requires entrepreneurs to understand and implement strategies in process management, organizational culture for competitive advantage, and crisis management. Kim Crayton explains how to reduce exclusionary practices in your organizations and communities, using a five-step process. Going from product/service focused to business model focused takes time and intentional effort but is necessary in order to innovate, differentiate, and compete in today’s economic climate. Also, building better businesses and communities is a proactive approach to addressing inclusion, diversity, and safe spaces in tech. The process: Step 1: Imagine—Imagine the ideal client or customer experience and write it down in detail Step 2: Define—Identify your core values and define the indictors that will let you know that clients and customers are having the ideal experience Step 3: Apply—Apply measurements to indicators Step 4: Test—Test the indicators with clients and customers Step 5: Evaluate—Evaluate measurements to determine if benchmarks were met