Self-reliant, secure, end-to-end data, activity, and revenue analytics: A roadmap for the airline industry
Airlines want to know what happens after a user interacts with their websites. Do they convert? Do they close the browser and come back later? Airlines traditionally have depended on analytics tools to prove value. Katharina Warzel explores how to implement a client-independent end-to-end tracking system.
| Talk Title | Self-reliant, secure, end-to-end data, activity, and revenue analytics: A roadmap for the airline industry |
| Speakers | Katharina Warzel (EveryMundo) |
| Conference | Strata Data Conference |
| Conf Tag | Make Data Work |
| Location | New York, New York |
| Date | September 11-13, 2018 |
| URL | Talk Page |
| Slides | Talk Slides |
| Video | |
Airlines want to know what happens after a user interacts with their websites. Do they convert? Do they close the browser and come back later? Airlines traditionally have depended on analytics tools to prove value. Katharina Warzel explores how to implement a client-independent end-to-end tracking system. Katharina also discusses the importance of data standards and data security with regard to GDPR.
