Humanizing data: How to find the why

Data has opened up huge possibilities for analyzing and customizing services. However, although we can now manage experiences to dynamically target audiences and respond immediately, context is often missing. Hollie Lubbock and Jivan Virdee share a practical approach to discovering the reasons behind the data patterns you see and help you decide what level of personalized service to create.

User expectations have changed drastically—in large part due to services that are driven by data, whether location, social graph, or utilizing information to give us contextual help and recommendations. We are a long, long way from a traditional linear interaction with a product or service. Journeys are now a collection of moments occurring across devices and platforms. Data gives us the chance to design across all of these experiences. However data and design and quantitative and qualitative analysis no longer work in our comfortable silos. Without a qualitative, human understanding of the world, data can never reach its full potential. To fully understand both the context of information that we see and the implications of what we do with that data, we need to combine these two skill sets. Hollie Lubbock and Jivan Virdee share a practical approach to discovering the reasons behind the data patterns you are seeing, help you decide what level of personalized service to create, and walk through examples and case studies that illustrate how to create truly personalized responsive services.