How TELUS beats the competition to market by replatforming on content infrastructure (sponsored by Contentful)

TELUS digitalthe in-house agency for Canadian telecommunications company TELUSrecently created a new content platform that enables team members to easily add, update, and deliver content across all their digital properties. Rouven Wessling offers an overview of the platform and explains why TELUS digital chose a content infrastructure over traditional CMS options.

TELUS digital—the in-house agency for Canadian telecommunications company TELUS—serves 12 million Canadians with a team of 260. As TELUS built its digital channel, it accumulated a portfolio of homegrown and off-the-shelf technologies. Eventually, this led to a breaking point, which paved the way for the next evolution of the company’s platform and delivery methods. In an effort to deliver one-on-one marketing to customers, TELUS digital started from scratch, creating a new content platform: set of centralized tools and services that enables team members to easily add, update, and deliver content (marketing, product, and pricing), including personalization and analytics, across all their digital properties. A cornerstone of this platform is the content infrastructure, which replaced seven preexisting CMSs and content repositories. Rouven Wessling offers an overview of the platform and explains why TELUS digital chose a content infrastructure over traditional CMS options. This session is sponsored by Contentful.