February 3, 2020

350 words 2 mins read

How artificial intelligence is changing advertising in China: A conversation with Bessie Lee and Ching Law

How artificial intelligence is changing advertising in China: A conversation with Bessie Lee and Ching Law

Advertising in China is on the frontline of AI adoption and innovation. Join Bessie Lee and Ching Law for a conversation on how AI is changing advertising. You'll hear how China's white-hot AI advertising applications can serve as roadmaps and spark ideas in other industries and how companies like Tencent are improving performance by leveraging AI technology.

Talk Title How artificial intelligence is changing advertising in China: A conversation with Bessie Lee and Ching Law
Speakers Bessie Lee (Withinlink), Ching Law (Tencent)
Conference Artificial Intelligence Conference
Conf Tag Put AI to Work
Location London, United Kingdom
Date October 9-11, 2018
URL Talk Page
Slides Talk Slides
Video

Advertising in China is on the frontline of AI adoption and innovation. The majority of ad spend in China is already digital, and AI-based advertising thrives on the massive datasets available in China for number crunching and automation. The key driver for AI in advertising, however, is China’s hypercompetitive ecommerce market, which is more than double the size of its US counterpart. Join Bessie Lee and Ching Law for a conversation on how AI is changing advertising. You’ll hear how China’s white-hot AI advertising applications can serve as roadmaps and spark ideas in other industries and how companies like Tencent are improving performance by leveraging AI technology. Tencent reaches more than 800 million active daily users, who share interesting contents and browse business updates on a diverse portfolio of quality platforms, such as WeChat, QQ, QZone, and many affiliated third-party apps. The company helps businesses engage this audience by delivering personalized marketing information through the employment of AI in all aspects of ad serving, including deep understanding of user preferences, pinpoint audience targeting, assisted campaign creation, programmatic creative generation, smart bid optimization, and end-to-end insights. Other China-based startups are using AI to analyze, categorize, and rank influencers, creating an open, blockchain-based micropayments marketplace that can include everyone on social media. Some are even pioneering dynamic creative optimization, where dozens of creative elements in a single creative ad are mixed and matched across different demographic user segments to find patterns that drive improved performance.

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