Big data analytics and machine learning techniques to drive and grow business
Burcu Baran, Wei Di, Michael Li, and Chi-Yi Kuan walk you through the big data analytics and data science lifecycle and share their experience and lessons learned leveraging advanced analytics and machine learning techniques such as predictive modeling to drive and grow business at LinkedIn.
| Talk Title | Big data analytics and machine learning techniques to drive and grow business |
| Speakers | Burcu Baran (LinkedIn), Wei Di (LinkedIn), Michael Li (LinkedIn), Chi-Yi Kuan (LinkedIn) |
| Conference | Strata Data Conference |
| Conf Tag | Big Data Expo |
| Location | San Jose, California |
| Date | March 6-8, 2018 |
| URL | Talk Page |
| Slides | Talk Slides |
| Video | |
Analytics is the discovery, interpretation, and communication of actionable insights from big data. LinkedIn’s mission is to drive understanding and impactful decision making through rigorous use of data. Our analytics is deeply tied to core modules of our ecosystem, including product, marketing, and sales. Burcu Baran, Wei Di, Michael Li, and Chi-Yi Kuan walk you through the big data analytics and data science lifecycle and share their experience and lessons learned leveraging advanced analytics and machine learning techniques such as predictive modeling to drive and grow business at LinkedIn. You’ll learn how to empower business partners to access data and insights whenever needed, how to optimize business performance by leveraging unique data, and how to innovate the way that analytics help grow businesses. Topics include:
