Tried to bring DevOps to your business and wound up on a team in a new silo? Have a new tool that started strong but your colleagues just aren't using? Bucked the system and showed the product owner …

How do we know that an advertisement or promotion truly drives incremental revenue? Michelangelo D'Agostino and Bill Lattner share their experience developing machine-learning techniques for predicting treatment responsiveness from randomized controlled experiments and explore the use of these persuasion models at scale in politics, social good, and marketing.