The cognitive design principles of interactive analytics

Most analytics tools in use today provide static visuals that dont reveal the full, real-time picture. Mike Driscoll shows how to take an interactive approach to analytics. From design techniques to discovering new forms of data exploration, he demonstrates how to put the full power of big data into the hands of the people who need it to make key business decisions.

Today’s connected workplaces demand a much faster, more nimble use of data. Businesses now have access to huge quantities of data about what’s happening in the world from moment to moment—data from smartphones, web activity, beacons, appliances, medical implants, and thousands of other sources—but they are unable to effectively access these insights to inform key business decisions. Enter an interactive approach to analytics, the technology advancing how these massive volumes of data are processed, accessed, and explored. By acting as an intersection between data science, marketing and decision making, this analytical mindset is replacing static reports and stale data with clarity and transparency into tangible insights in real time, allowing businesses to obtain vital information they didn’t even know they had access to. Mike Driscoll demonstrates how to interact with your analytics and explains how this approach is fundamentally changing numerous industries at scale by putting data at the fingertips of key decision makers. Mike explores the design principles required to build analytics tailored to the combination of the human eye and a computer mouse to maximize the results of human-computer interaction. You’ll learn how analytics can shed instant visibility into your business, help you discover trends, and give you the power to take action at any instant.