"Smartifying" the game
Low cost, big impact: this is what data science can bring to your business. Iaki Puigdollers explores how the analytics department changed Social Point games, creating an even better gaming experience and business.
| Talk Title | "Smartifying" the game |
| Speakers | Iñaki Puigdollers (Social Point) |
| Conference | Strata Data Conference |
| Conf Tag | Making Data Work |
| Location | London, United Kingdom |
| Date | May 23-25, 2017 |
| URL | Talk Page |
| Slides | Talk Slides |
| Video | |
Over the last year, Social Point has been working hard on developing its analytics features (also known in other industries as data products). In essence, analytics features are those features of the game that are tailor-made for users, created from the data Social Point already has about them. The result: a very big impact for both the game and the business itself—all at a very low cost. Iñaki Puigdollers explores how the analytics department changed Social Point games, covering the models applied (what), the purpose of developing those models (why), and the impact that they had on its games (how much). Topics include:
