Measuring adoption of design thinking in organizations

Creating a culture around design thinking in any company requires education, evaluation, and iteration. IBM has educated and activated 10,000+ of its employees in design thinking. . .but how do you know if it's having an impact? Using IBM as a case study, Jordan Shade explains how to measure the adoption of this new way of working, including common blockers and essential enablers.

Truly innovative, exciting design necessitates design thinking: collaboration across multiple disciplines, a dedicated user-centered focus, and continuous prototyping. Creating a culture around design and design thinking in any company requires education, evaluation, and iteration to ensure that organizational adoption is happening in a meaningful way. In a world where design-driven companies outperform S&P indices by 228%, learning tactical ways to track and grow organizational change is key. IBM recognized and invested heavily in design thinking as a driver of improved user experience and complex problem solving. Over the past three years, IBM educated and activated 10,000+ of its employees in this way of working. . .but how do you know if it’s sticking or having an impact? Using IBM as a case study, Jordan Shade explains how to teach and measure the adoption of this new way of working, including common blockers and essential enablers. Built from design research, this clear framework of how teams adopt design thinking (or don’t) over time includes three major stages: onboarding, iterating, and customizing. You’ll learn how to evaluate your team’s progress in adopting design thinking in order to help grow a culture of design across disciplines.