Determining success in design
In the design community, there is often an adverse reaction to the notion of being metrics driven. The term conjures up notions of soulless design and poor optimizations. But what are the alternatives? More broadly, how can we know if our designs achieve what we set out to do? Julie Zhuo explores the different definitions of success in design and shares a few principles on how to set clear goals.
Talk Title | Determining success in design |
Speakers | Julie Zhuo (Facebook) |
Conference | O’Reilly Design Conference |
Conf Tag | Design the Future |
Location | San Francisco, California |
Date | March 20-22, 2017 |
URL | Talk Page |
Slides | Talk Slides |
Video | Talk Video |
In the design community, there is often an adverse reaction to the notion of being metrics driven. The term conjures up notions of soulless design and poor optimizations. But what are the alternatives? More broadly, how can we know if our designs achieve what we set out to do? Julie Zhuo explores the different definitions of success in design and shares a few principles on how to set clear goals.