Deploying AI in mobile-first consumer-facing financial products: A tale of two cycles

AI is moving into the heart of the financial business model. Jike Chong discusses two fundamental business cycles in a financial institution: acquiring customers and sustaining customer relationships, highlighting opportunities in six areas where AI technologies can be readily deployed, along with reference use cases.

Today’s financial system has enabled resources to be more efficiently distributed. Our internet infrastructure has brought the marginal cost of serving additional customers to zero. And AI is moving into the heart of the financial business model, enabling and accelerating virtuous business cycles to provide intelligent financial services at scale. Jike Chong discusses two fundamental business cycles in a financial institution: acquiring customers and sustaining customer relationships, highlighting opportunities in six areas where AI technologies can be readily deployed, along with reference use cases.