Choice Hotels's journey to better understand its customers through self-service analytics
December 14, 2019
Narasimhan Sampath and Avinash Ramineni share how Choice Hotels International used Spark Streaming, Kafka, Spark, and Spark SQL to create an advanced analytics platform that enables business users to be self-reliant by accessing the data they need from a variety of sources to generate customer insights and property dashboards and enable data-driven decisions with minimal IT engagement.