What if we have reached the point where open source can handle massively difficult streaming problems with enterprise-grade durability? Ilya Ganelin presents Capital Ones novel solution for real-time decisioning on Apache Apex. Ilya shows how Apex provides unique capabilities that ensure less than 2 ms latency in an enterprise-grade solution on Hadoop.

Increasing competition and technological change is impelling the telco industry toward a new model of analytics. Telefnica has been at the front of this change, driving business transformation to a digital telco. John Belchamber and Arturo Canales tell the story of that transformation and detail the pitfalls and challenges faced by teams looking to follow a similar journey.

Martin Yip and Justin Murray explore the benefits of virtualization of Hadoop on vSphere and delve into three different examples of real-world deploymentsat small, medium, and large scalesto demonstrate how enterprises are currently deploying Hadoop differently on virtual machines.

Michael Franklin offers an overview of the Berkeley Data Analytics Stack, outlines the current directions it's taking, and settles once and for all how BDAS should be pronounced.

Even though each of us is only 1 of 7 billion, we all want to feel special. Product personalization is transforming the Internet experience to be all about me (and you too!). Yao Morin explores how to create customer-centric experiences through data science and software engineering, using Intuit TurboTax as a case study.