Transforming big data into experiences that drive behavior changes
Data alone lacks the social connection necessary to drive behavior change. However, combining the huge amount of available data with interactive experiences allows us to tell powerful stories that can motivate people to make lasting behavior changes. Erica Stanley and Erich Lee dive into the psychology of behavior change and explain how to convey stories in the data to support desired changes.
| Talk Title | Transforming big data into experiences that drive behavior changes |
| Speakers | Erica Stanley (SalesLoft), Erich Lee (Ideaz To Apps) |
| Conference | O’Reilly Open Source Convention |
| Conf Tag | |
| Location | Austin, Texas |
| Date | May 16-19, 2016 |
| URL | Talk Page |
| Slides | Talk Slides |
| Video | |
With smartphones, wearables, and connected devices an ever-increasing part of our daily lives, the data to help us make better decisions is all around us. But data and logic alone are not enough to inspire lifestyle changes. Data lacks the empathy and social connection necessary to drive behavior change. However, combining the huge amount of available data with interactive experiences allows us to tell powerful stories that can motivate people to make lasting behavior changes. Erica Stanley and Erich Lee dive into the psychology of behavior change and explain how to find and convey stories in the data to support desired changes. Topics include:
