December 9, 2019

171 words 1 min read

The personalization spectrum

The personalization spectrum

How are users meant to interpret the influence of big data and personalization in their targeted experiences? What signals do we have to show us how our data is used, how it improves or constrains our experience? Sara Watson explains that in order to develop normative opinions to shape policy and practice, users need means to guide their experiencethe personalization spectrum.
Talk Title The personalization spectrum
Speakers
Conference Strata + Hadoop World
Conf Tag Make Data Work
Location New York, New York
Date September 27-29, 2016
URL Talk Page
Slides Talk Slides
Video

How are users meant to interpret the influence of big data and personalization in their targeted experiences? What signals show how your data is used and how it improves or constrains your experience? To what degree is this experience based on coarse demographics or the entire data profile of your browsing history? Sara Watson explains that in order to develop normative opinions to shape policy and practice, users need means to guide their experience—the personalization spectrum. Topics include:

guide big data
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