The business bottom line of data lakes: Real-life experiences
Data is no longer a by-product of business transactions; now, data is the business. Franz Aman explains how data lakes can put the power of big data into the hands of every business person, sharing the inside scoop on how he turned marketing into a new kind of revenue-generation machine and interviewing an Informatica customer about how data lakes have innovated and transformed their business.
| Talk Title | The business bottom line of data lakes: Real-life experiences |
| Speakers | Franz Aman (Informatica) |
| Conference | Strata + Hadoop World |
| Conf Tag | Making Data Work |
| Location | London, United Kingdom |
| Date | June 1-3, 2016 |
| URL | Talk Page |
| Slides | Talk Slides |
| Video | |
Data is no longer a by-product of business transactions; now, data is the business. Franz Aman explains how data lakes can put the power of big data into the hands of every business person, sharing the inside scoop on how he turned marketing into a new kind of revenue-generation machine using big data technology and a marketing data lake and interviewing an Informatica customer about how data lakes have innovated and transformed their business. This session is sponsored by Informatica.
