Measuring ad blocker impact on site performance
Users' ad blockers are impacting your site's perceived performance, but measuring the impact of ad blockers on actual and perceived performance can be difficult. Karan Kumar offers an overview of new testing he has created that measures the overall impact ad blockers have on the quality of user experience and performance across a number of sites.
| Talk Title | Measuring ad blocker impact on site performance |
| Speakers | Karan Kumar (Instart Logic) |
| Conference | Velocity |
| Conf Tag | Build resilient systems at scale |
| Location | Santa Clara, California |
| Date | June 21-23, 2016 |
| URL | Talk Page |
| Slides | Talk Slides |
| Video | |
Users’ ad blockers are impacting your site’s perceived performance, but measuring the impact of ad blockers on actual and perceived performance can be difficult. While ad blockers are reported to improve performance, the lack of proper tooling can make metrics difficult to collect and their true impact difficult to measure. Karan Kumar offers an overview of new testing he has created that measures the overall impact ad blockers have on the quality of user experience and performance across a number of sites. Topics include: This session is sponsored by Instart Logic.
