Marketing for developers

"If you build it, they will come," they say. Not so! Marketing is crucial for anything you build that you want people to find and use. How should you market your app, your open source project, your mobile app, or anything else you buildespecially as a time-strapped developer? Tracy Osborn offers marketing tips and recommendations to make sure that what you build is seen and used.

Marketing is tough but crucial. It sucks when you build something awesome but no one uses it. How do you get the word out? How do you find users? Tracy Osborn discusses marketing in general and explores what developers can do to make sure they market their apps without taking up too much of their time (or feeling too smarmy). Along the way, Tracy offers marketing tips and recommendations to make sure that what you build is seen and used. Topics include: