Making bad ads sad. Rad!
Ads are annoying and intrusive and can compromise privacy, but, worst of all, they're disastrous for website performance. Bruce Lawson outlines the performance gains Opera has made by deploying a native ad blocker in its flagship browsers, explains how Opera did it, and explores how the whole advertising ecosystem can (hopefully) improve.
Talk Title | Making bad ads sad. Rad! |
Speakers | Bruce Lawson (Opera Software) |
Conference | Velocity |
Conf Tag | Build resilient systems at scale |
Location | Santa Clara, California |
Date | June 21-23, 2016 |
URL | Talk Page |
Slides | |
Video | Talk Video |
Ads are annoying and intrusive and can compromise privacy, but, worst of all, they’re disastrous for website performance. Bruce Lawson outlines the performance gains Opera has made by deploying a native ad blocker in its flagship browsers, explains how Opera did it, and explores how the whole advertising ecosystem can (hopefully) improve.