November 26, 2019

140 words 1 min read

Making bad ads sad. Rad!

Making bad ads sad. Rad!

Ads are annoying and intrusive and can compromise privacy, but, worst of all, they're disastrous for website performance. Bruce Lawson outlines the performance gains Opera has made by deploying a native ad blocker in its flagship browsers, explains how Opera did it, and explores how the whole advertising ecosystem can (hopefully) improve.

Talk Title Making bad ads sad. Rad!
Speakers Bruce Lawson (Opera Software)
Conference Velocity
Conf Tag Build resilient systems at scale
Location Santa Clara, California
Date June 21-23, 2016
URL Talk Page
Slides
Video Talk Video

Ads are annoying and intrusive and can compromise privacy, but, worst of all, they’re disastrous for website performance. Bruce Lawson outlines the performance gains Opera has made by deploying a native ad blocker in its flagship browsers, explains how Opera did it, and explores how the whole advertising ecosystem can (hopefully) improve.

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