Is marketing in open source a "four-letter word"?
Nithya Ruff argues that marketing is not a "four-letter word" and explains why we should be doing more of it in open source. Whether it's called advocacy or evangelizing, we need to do it to promote projects, sell more open source-based software, and attract more users and developers.
| Talk Title | Is marketing in open source a "four-letter word"? |
| Speakers | Nithya Ruff (Comcast) |
| Conference | O’Reilly Open Source Convention |
| Conf Tag | |
| Location | Austin, Texas |
| Date | May 16-19, 2016 |
| URL | Talk Page |
| Slides | Talk Slides |
| Video | |
We tend to turn away from commercial activities such as marketing because we think that they are not in alignment with open source principles or culture. Nithya Ruff argues that whether you’re a developer, maintainer, or corporate product manager, you need to know how to position, market, and sell your ideas and product. Nithya outlines ideas to promote your project and position your open source-based product correctly. Topics include:
