Elegant tools: Why B2B and enterprise design is the next frontier of design impact
Margaret Stewart imparts four key principles for designing quality business products and explains why designing elegant tools may be the highest-impact opportunity that exists for designers today.
| Talk Title | Elegant tools: Why B2B and enterprise design is the next frontier of design impact |
| Speakers | Margaret Stewart (Facebook) |
| Conference | O’Reilly Design Conference |
| Conf Tag | Design the Future |
| Location | San Francisco, California |
| Date | January 20-22, 2016 |
| URL | Talk Page |
| Slides | |
| Video | |
As a design community, we talk a lot about the design of widely used consumer products, as we should; they directly impact the lives of millions of people. But what about enterprise and b2b products? They are used by far fewer people, but their use ultimately impacts the lives of billions through complex ecosystems and industries like advertising, healthcare, education, and government. Margaret Stewart shares four key principles for designing quality business products and explains why designing elegant tools may be the highest-impact opportunity that exists for designers today.
