Developing a big data business strategy

Organizations do not need a big data strategy. They need a business strategy that incorporates big data. Most organizations lack a roadmap for using big data to uncover new business opportunities. Bill Schmarzo explains how to explore, justify, and plan big data projects with business management.

Organizations do not need a big data strategy. They need a business strategy that incorporates big data. Most organizations lack a roadmap for using big data to optimize key business processes, deliver a differentiated customer experience, or uncover new business opportunities. They do not understand the “realm of the possible” with respect to integrating big data into the business model. Bill Schmarzo explains how to explore, justify, and plan big data projects with business management. Bill presents a process that decomposes an organization’s key business initiatives into its supporting data, analytics and technology strategy, and roadmap, provides tools to help brainstorm those data sources that might yield better predictors or enablers of business performance, and shares worksheets for assessing the business value and implementation feasibility of the data with respect to the organization’s big data use cases. Over the course of the presentation, Bill will also help attendees identify likely big data and data lake technologies and architectures to support their big data strategy.