October 12, 2019

264 words 2 mins read

Designing with data

Designing with data

The data shows that we can't escape data. Whether designer, developer, or researcher, this workshop is for everyone who wants to learn how to get more out of the ever-growing mountain of data to create a better user experience. Pamela Pavliscak explains how to combine data from analytics, social media, public datasets, diaries, usability tests, and more to inform design.

Talk Title Designing with data
Speakers Pamela Pavliscak (SoundingBox)
Conference O’Reilly Design Conference
Conf Tag Design the Future
Location San Francisco, California
Date January 20-22, 2016
URL Talk Page
Slides
Video

There are so many myths about data-informed design: it’s all about analytics or A/B testing, it doesn’t produce real insights, it doesn’t include qualitative data, etc. The truth is that we are still defining data-informed design—it’s up to us to determine what will have meaning for the user experience. Together, we will consider how to identify the data from analytics, A/B tests, social media sentiment, surveys, and qualitative research that matters most to user experience. Then we will look at some ways to use this data to make smart decisions about the experiences you are creating for people who use your site, app, or product. Participants will learn how to think like a data scientist and use data to make smart design decisions. We will cover strategies for using a mix of data to make the user experience better and tips for tuning in to the right signals from analytics, A/B tests, intercepts, follow-ups, social media, and qualitative research. We will also explore some commonly-used metrics that tie in with user experience design.

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