A new approach to design thinking
In 2013, IBM, one of the worlds largest technology companies, set the mission to create a sustainable culture of design. The goal: bring a human-centered focus to thousands of product and service experiences. Doug Powell offers a look at how this 350,000-employee company implemented Design Thinking and is addressing the needs of their users to deliver outcomes with speed and at scale.
| Talk Title | A new approach to design thinking |
| Speakers | Doug Powell (IBM) |
| Conference | O’Reilly Design Conference |
| Conf Tag | Design the Future |
| Location | San Francisco, California |
| Date | January 20-22, 2016 |
| URL | Talk Page |
| Slides | |
| Video | |
In 2013, IBM, one of the world’s largest technology companies, set the mission to create a sustainable culture of design. The goal: bring a human-centered focus to thousands of product and service experiences. Doug Powell, design principal at IBM, offers a look at how this 350,000-employee company implemented Design Thinking and is addressing the needs of their users to deliver outcomes with speed and at scale. Doug introduces the new version of IBM Design Thinking, which will be launched to the public in January. You’ll get an overview of this simplified framework, as well as practical examples of how teams are using it to develop awesome user experiences and run their business in a dynamic, agile, and inclusive way. This keynote is sponsored by IBM.
